Step 1

Preheat oven to 350°F and lightly grease a 4x8-inch loaf pan. Set aside.

Step 2

In a medium bowl, mix together butter and sugar until creamy. Add eggs and stir to combine.

Step 3

Add baking soda, salt, and cinnamon, and stir until well incorporated. Then, add flour and mix until combined. Fold in apples.

Step 4

Pour batter into prepared pan and bake until a toothpick inserted into the center comes out clean, about 1 hour.

Step 5

Remove from oven and let cool in pan 10-15 minutes before removing to a wire rack to cool completely.