Step 1

Preheat the oven to 325° and have ready a very large baking dish or roaster. Combine all of the rub ingredients in a small bowl and set aside.

Step 2

On a large work surface, remove the membrane from the ribs, pat dry with a paper towel, and rub with oil. Add about 2/3 of the rub to both sides of the ribs and rub to adhere.

Step 3

Pour Coca Cola and liquid smoke into the pan. Add the ribs, and pat the remaining rub on the top of the ribs.

Step 4

Bake for 2 hours (uncovered), basting the ribs with Coca-Cola every 30-45 minutes or so. Remove the oven, cut, and serve!