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^ In Imaizumi's account, as reported by Kamp, the roll was developed with the intent to placate the immigrant Japanese clientele during tuna's off-season and only later caught on with Caucasian clients too squeamish to eat raw fish on the first try.[5] That native Japanese were the initial target is also reinforced by Corson's writings.[19] However, Issenberg writes that the American diners (i.e. Caucasians) were already toro connoisseurs, and that it was instead their appetites that needed to be satiated during the off-season.[20][21] Issenberg also discounts the "myth" that prompting by an executive of the restaurant's proprietorship, EIWA, was instrumental in the invention,.[20] Calling it a "narrative of institutional ingenuity", Issenberg states this was an attempt for the managerial higher echelons to assert partial credit for an innovation brought about by their lower ranking employees.[22][6] ^ In Issenberg 2007 and other references, the chief eyewitness source for the California roll story is Noritoshi Kanai of Mutual Trading, an importer that was the supplier to the restaurant. In the San Diego Union piece, it is his daughter Atsuko Kanai, vice president of Mutual Trading, who credits Mashita with making the roll "inside-out".
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^ .mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .id-lock-free a,.mw-parser-output .citation .cs1-lock-free a{background:linear-gradient(transparent,transparent),url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited a,.mw-parser-output .id-lock-registration a,.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:linear-gradient(transparent,transparent),url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription a,.mw-parser-output .citation .cs1-lock-subscription a{background:linear-gradient(transparent,transparent),url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:linear-gradient(transparent,transparent),url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}"Nutrition, Carbohydrate and Calorie Counter". Calories in California Sushi Rolls. Retrieved May 31, 2016. ^ a b Renton, Alex (February 26, 2006). "How Sushi ate the World". The Guardian. Retrieved August 20, 2006. ^ a b Review of Inagiku restaurant, at the Bonaventure Hotel, 5th and Figueroa streets, Los Angeles, in: Bates, Caroline (July 1980), "Specialités de la Maison—California", Gourmet, vol. 40 no. 7, pp. 40–43 ^ Feiden, Margo (1989). Margo Feiden's The calorie factor: the dieter's companion. Simon & Schuster. p. 74. ISBN 978-0-671-43646-9. ^ a b c d Kamp, David (2009). The United States of Arugula: The Sun Dried, Cold Pressed, Dark Roasted, Extra Virgin Story of the American Food Revolution. Crown/Archetype. pp. 315–316. ISBN 978-0-307-57534-0. ^ a b c d e Dwyer, Lexi (2012-03-07). "Deconstructing the California Roll". Gourmet. Archived from the original on 2015-09-15., citing author Trevor Corson himself, rather than his book, Corson 2008. ^ Riegert, Keith; Kaplan, Samuel (2013), The MANual: Trivia. Testosterone. Tales of Badassery. Raw Meat. Fine Whiskey. Cold Truth., Simon and Schuster, p. 116, ISBN 978-1-612-43201-4 ^ Gardner, Abby; McCormick, Meghan; Spee, Christine; Zivan, David (March 2007), Photography by E. Anthony Valainis, "Roll Call: a Roster of the City's Best Sushi Spots", Indianapolis, p. 146 ^ a b Smith, Andrew F. (2012). 'American Tuna: The Rise and Fall of an Improbable Food. University of California Press. p. 91. and notes 31 and 32 ^ "Raw Fish is the Rage around Los Angeles". The News Journal. Associated Press. December 19, 1979. p. 68. ^ "Sushi: The Story of the California Roll". FreshMAG. The most widely spread story is that Ichiro Mashita invented the roll when he realized that the oily texture of avocado is a perfect substitute for toro, a fatty tuna. Since Americans did not like seeing and chewing the nori on the outside, he created the roll “inside-out”. ^ Tomicki, Hadley (October 24, 2012). "Will The Real Inventor of The California Roll Please Stand Up?". Grub Street. Ichiro Mashita of Downtown L.A.’s former Tokyo Kaikan, has long been largely credited with inventing and naming the dish, after the chef substituted avocado for toro in a similar uramaki construction in the late sixties. ^ "The History of the California Roll". Shogun Orlando. You can’t walk into a sushi restaurant without finding the California roll on the menu. Despite their prevalence in sushi culture, the history of the roll is enigmatic. The most commonly accepted creator of this roll is Ichiro Mashita. ^ Issenberg (2007), pp. 89–91. ^ Corson (2008), p. 82. ^ McInerney, Jay (June 10, 2007). "Raw". The New York Times. Retrieved August 15, 2008. (book review of Corson 2007 and Issenberg 2007) ^ a b Hunt, Maria (August 24, 2005). "East-West Fusion: nontraditional ingredients give sushi local flavor". San Diego Union-Tribune. Archived from the original on March 5, 2016. Retrieved August 20, 2006. ^ Issenberg (2007), p. 91. ^ Corson (2007) The Zen of Fish apud Ku (2013), p. 47 ^ a b Ku (2013), p. 45. ^ Issenberg (2007), p. 90. ^ Issenberg2007, pp. 89–90. ^ Issenberg (2007), pp. 90–91. ^ White, Madeleine (October 23, 2012). "Meet the man behind the California roll". The Globe and Mail. ^ Great Big Story (April 24, 2017), The California Roll Was Invented in Canada, retrieved June 20, 2017 ^ Woo, Michelle (October 25, 2012). "Who Invented The California Roll?". OC Weekly. This story, however, conflicts with other accounts of how the roll was born. These food historians believe that the first California roll was served during the late 1960s at Tokyo Kaikan, a restaurant in Los Angeles' Little Tokyo. ^ "Japan to honor Vancouver chef credited with inventing California roll". CTV News. Relaxnews. June 15, 2016. Retrieved October 17, 2013. ^ Smith (2013), 3, p. 885. ^ Kestler, John (June 18, 2006). "The Sushification of America". The Atlanta Journal-Constitution. ^ Hibino, Mitsutoshi (1999), Sushi no rekishi wo tazuneru すしの歴史を訪ねる, Iwanami, p. 38 ^ Iwama, Kazuhiro (2013), "Shanhai no nihonshoku bunka: menyū no genchika ni kansuru hiaringu chōsa" 上海の日本食文化─メニューの現地化に関するヒアリング調査報告─ [Japanese Food Culture in Shanghai : A Report of Listening Research on the Menu Localization], The Journal of Chiba University of Commerce, 51 (9): 38
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