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Step 1
Preheat oven to 350°F. Grease a 9x13-inch baking dish with cooking spray. Set aside.
Step 2
In a large skillet over medium-high heat, melt butter.
Step 3
Add onions and sugar and cook, stirring occasionally, until the onions begin to soften and brown (about 5 minutes).
Step 4
Add salt and pepper and reduce heat to medium.
Step 5
Continue cooking, stirring occasionally, until onions are soft and caramelized (10 to 15 more minutes).
Step 6
Remove from heat and let cool to room temperature.
Step 7
Remove the crescent rolls from the cans. On a lightly floured surface, unroll the crescent dough and combine into one large rectangle. Pinch together the seams.
Step 8
Top with provolone cheese, roast beef, and caramelized onions.
Step 9
Roll up tightly starting on the long edge.
Step 10
Using a very sharp knife, cut the log into 12 rolls. Place them into the prepared baking dish.
Step 11
Bake for 43-45 minutes, or until the dough is golden brown.
Step 12
When the roast beef rolls are almost done baking, prepare the salted butter topping. In a small, microwave-safe bowl, melt the butter. Stir in the salt and parsley.
Step 13
Brush the salted butter over the warm rolls. Serve.