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^ .mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free a,.mw-parser-output .citation .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited a,.mw-parser-output .id-lock-registration a,.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription a,.mw-parser-output .citation .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:#d33}.mw-parser-output .cs1-visible-error{color:#d33}.mw-parser-output .cs1-maint{display:none;color:#3a3;margin-left:0.3em}.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}Ross, Michael E. (22 April 2005). "It seemed like a good idea at the time: New Coke, 20 years later, and other marketing fiascoes". NBC News. Retrieved 26 August 2013. ^ Greising, David (25 May 1999) [1st pub. 1998]. "The Big Brand Machine". I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta. New York, New York: John Wiley & Sons. pp. 233–235. ISBN 9780471345947. ^ Zyman, Sergio (7 November 2000) [1st pub. 1999]. "Chapter 3: Marketing Is Science". The End of Marketing as We Know It (reprint, revised ed.). New York, New York: HarperCollins Publishers. pp. 47–49. ISBN 9780887309830. ^ a b Galindo, Brian (February 25, 2013). "The Strange Story Of "OK Soda"". BuzzFeed. Retrieved 30 January 2019. ^ a b c d Schulman, Michael (2015). "Everything Is Going To Be OK". Attacked from Beneath by Carp and from Above by Seagulls: A Collection of Summer-Suitable Reading from the Believer Magazine. McSweeney's. ISBN 9781940450889. ^ Pendergrast, Mark (17 March 2000) [1st pub. 1993]. "Chapter 21: Global Fizz". For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (2nd ed.). New York, New York: Basic Books. pp. 400–403. ISBN 9780465054688. ^ "Coke Hopes to Sell New Drink on How It Feels, Not Tastes". All Things Considered. National Public Radio. 27 May 1994. Archived from the original on 16 October 2004. Retrieved 26 August 2013. ^ "Top 10 Bad Beverage Ideas". Time. 23 April 2010. ^ Hornblower, Margot (9 June 1997). "Great Xpectations of So-Called Slackers". TIME. Archived from the original on 1 April 2012. Retrieved 26 August 2013. ^ Moore, Charlotte (1994). "PORTFOLIO 3 (OK Soda)". Archived from the original on 26 August 2013. Retrieved 26 August 2013. ^ Gilson, Dave (13 May 2010). "Clowes Encounter: An Interview With Daniel Clowes". Mother Jones. Foundation for National Progress. p. 2. Archived from the original on 18 August 2013. Retrieved 26 August 2013. ^ "OK Soda". Calef Brown. Retrieved 2022-05-29. ^ "https://www.thebeliever.net/everything-is-going-to-be-ok/" ^ a b Greenwald, John; Calabresi, Massimo; Van Tassel, Jane (30 May 1994). "Will Teens Buy It?". TIME. Vol. 143, no. 22. pp. 50–52. Archived from the original on 2 June 2013. Retrieved 26 August 2013. ^ Popik, Barry (9 June 2008). "Suicide Soda (Suicide Coke; Graveyard Soda; Swamp Water; Shipwreck; Hurricane; Tornado)". The Big Apple. Archived from the original on 20 August 2013. Retrieved 26 August 2013. ^ Ifeanyi, K. C. (11 July 2017). "How Coca-Cola's Doomed "OK Soda" Can Lead To Your Next Great Ad Idea". Fast Company. Retrieved 30 January 2019. ^ Mistercola. "Vintage soda cans COCA COLA OK bank tops Project X 4-20-94 Set of 4 Very Rare". eBay. Retrieved 30 January 2019.
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