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In a large bowl, add beef short ribs and kosher salt. Stir to combine. Cover the bowl with plastic wrap and dry brine for 1-2 hours or up to overnight.
In a medium bowl, combine all of the dry rub ingredients. Rub the beef ribs with the seasoning.
Add a cup of water or broth into the Instant Pot/Ninja Foodi. Place the beef ribs into the trivet or steamer basket. Make sure the ribs are not touching the water. Select the "Manual" setting and cook for 40 minutes. Once the cooking cycle is completed, let the pressure release naturally for 10 minutes before releasing the remaining pressure.
Ninja Foodi users: Make sure that your inner pot is dry. Close crisping lid. Select AIR CRISP, set temperature to 390°F, and set time to 15 minutes. Select START/STOP to begin. Open every 3-5 minutes to check for the crispness of your desire.Instant Pot users: Arrange the ribs on the wire rack one above center position inside the broiler. Cook until crisp for a few minutes (about 3 minutes). Watch carefully and do not burn!
In a medium bowl, add brown sugar, apple cider vinegar, Worcestershire sauce, dry mustard, water, paprika, salt, and ketchup. Stir to combine.
Serve the beef ribs with BBQ sauce. Enjoy!