Step 1

Add 2 tablespoons sea salt, 2 teaspoons black pepper, 2 tablespoons minced fresh rosemary, 1 tablespoon minced fresh thyme, 1 tablespoon garlic powder, 1 teaspoon onion powder, 1/2 tablespoon smoked paprika, and 3 tablespoons dark brown sugar to a mixing bowl.

Step 2

Whisk the seasonings to combine.

Step 3

Pat your prime rib roast dry with clean paper towels. (Then, smear 3 tablespoons of softened salted butter all over the roast!)

Step 4

Using a spoon, sprinkle the prime rib seasoning on the meat, one side at a time, and rub it with your hands. (I like to evenly pile a little extra on top at the end!). Let it marinate, then proceed with your chosen recipe and cook as directed.