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On a small plate, add purple sugar. Wet the rim of a glass with simple syrup (or cranberry juice or just water) and gently dab the top the glass in the purple sugar, coating the rim. See above video for example. Set glass aside.
Combine vodka, blue curacao, sweet and sour mix, grenadine, and cranberry juice in a cocktail shaker filled with ice. Shake until combined.
Fill the sugar-coated glass with ice. Pour purple people eater cocktail mix into glass until full.