Step 1

In large saucepot, combine cinnamon sticks, apple cider, cranberry juice, brown sugar, orange zest, allspice, cloves and nutmeg. Heat to boiling over high heat, stirring occasionally. Reduce heat to medium-low and simmer 20 minutes, stirring occasionally.

Step 2

Remove and discard cinnamon sticks. Stir in rum, if desired. Ladle cider into mugs or hollowed-out apples and garnish with cinnamon sticks.