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Step 1
Combine paprika, garlic powder, salt and pepper in a small bowl. Rub all over brisket, covering both sides.
Step 2
Heat a few Tbsp olive oil in a large, deep pan such a dutch oven over medium-high heat. Sear brisket on both sides until deep brown and caramelized. Remove brisket from pan and set aside.
Step 3
Add onions, celery and carrots. Cook for 5-7 minutes and then add garlic. Cook another 3-5 minutes, until very soft.
Step 4
Add tomato paste and cook for 1-2 minutes. Add wine, cola, canned tomatoes and 1-2 cups water. Bring to a boil.
Step 5
Place brisket back into liquid and reduce heat to low-medium (or place into an oven preheated to 300 degrees).
Step 6
Cook for 3-4 hours, until brisket is tender. Allow to cool.
Step 7
Remove brisket from liquid. Either slice the brisket using a sharp knife against the grain or, using two forks, shred brisket.
Step 8
Meanwhile, take the cooking liquid and place into a blender or food processor. You can also use an immersion blender. Blend until sauce is smooth and sweet.
Step 9
Place brisket back into liquid and reheat for serving, or place into fridge for up to 2 days.
Step 10
Serve on top of latkes, on top of burgers, as sliders or sandwiches or in taco shells if desired.