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Step 1
Preheat oven to 400°. Set a rack to the middle position.
Step 2
Place the stick (or sticks if using half sticks) on a 12 x 17" sheet pan and place the pan in the oven.
Step 3
Allow the butter to melt on the pan for about 5 minutes until foamy.
Step 4
Remove the pan from the oven and season liberally with salt and pepper or any other seasonings desired (see below for suggestions).
Step 5
Place the potatoes cut side down on top of the seasoned melted butter leaving space between the potatoes (you don't want to crowd them so they crisp up). Brush the tops of the potatoes with some of the butter from the pan and season them as well.
Step 6
Roast the potatoes for 30-35 minutes until crispy.
Step 7
Serve with your favorite dip like this homemade blue cheese dressing or horseradish sauce.