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Step 1
Line a 9-by-9-inch pan with foil and spray with cooking spray.
Step 2
Place the crackers and powdered sugar in a food processor or blender to pulverize. Alternatively, cracker-crushing can be done by hand by placing crackers into a large ziptop food storage bag, zipping it shut, and rolling over the bag with a large glass, coffee can, or rolling pin).
Step 3
Place the cracker crumbs into a bowl, add the melted butter, and stir to combine.
Step 4
Press a little less than 3/4 of the mixture into the bottom of the prepared pan, set the pan aside, and reserve the remaining 1/4 of the cracker crumbs.
Step 5
In a large mixing bowl, combine pink lemonade concentrate, sweetened condensed milk, and stir until combined.
Step 6
Add the Cool Whip and stir until smooth.
Step 7
If desired, add food coloring drops to desired shade and stir until color is uniform.
Step 8
Pour the mixture over the crust, noting that you may have an extra half cup or so of the mixture depending on the height of your pan; do not overfill the pan. Use the extra mixture for a mini-tartlette, as a dip for fruit, or just eat it.
Step 9
Top with the reserved cracker crumbs by sprinkling evenly over the top.
Step 10
Place pan into the freezer to set up for at least 4 hours before slicing and serving. Store extra dessert in the freezer with a sheet of foil over the top. It will keep for up to 3 months.