Capri-Sun - Wikipedia

Step 1

^ Pear, grape, orange, apple, pineapple[77] ^ Apple and raspberry[79] ^ Apple, cherry, pineapple, and grape[79] ^ Strawberry, orange, pineapple, lemon, and lime, among other flavors[79] ^ Apple, blackcurrant, and cherry[81] ^ Apple, banana, and passionfruit[81]

Step 2

^ a b c Capri Sun GmbH, Capri Sun AG, and Capri Sun Group Holding AG are the Wild subsidiaries based in Germany and Switzerland; Capri Sun Inc. is the Kraft subsidiary based in the United States. While the Wild subsidiaries are sometimes metonymically called "Capri-Sun", their official names do not contain hyphens. Capri Sun GmbH, not Capri Sun Inc., owns the Capri Sun trademarks in the United States.[17] Where this article uses "Capri-Sun" unqualified to refer to a corporate entity, it is about the Wild subsidiaries. ^ This article uses whichever name is applicable in the time and place being discussed. When a time or place would span multiple names, it defaults to the most international name (usually Capri-Sun, in early years Capri-Sonne). ^ As of March 2024[update], Capri Sun Group is in the process of taking over all markets previously licensed to Coca-Cola Europacific Partners. The exact cut-over dates vary by country.[1] ^ Renamed Kraft Foods, Inc. in 1995.[46] The North American grocery business was split off in 2012 as Kraft Foods Group; the rest of the company became Mondelez International.[47] Kraft Foods Group merged with Heinz to become part of Kraft Heinz in 2015.[48] ^ Capri Sun was being advertised in Canada by March 1991,[50] continuing after Kraft's purchase in September;[51] a 2009 CNN Money article noted Kraft as the distributor there.[52] ^ Kraft announced in 2000 that it would be launching Capri Sun in Mexico, imported from the U.S.;[53] in 2013, Jumex, rather than Kraft, announced plans to bring Capri-Sun to the Mexican market for the first time, with Capri Sun AG and sister company WILD-INDAG providing equipment and support.[54]

Step 3

^ a b c Arthur 2023. ^ a b Nguyen et al. 2019. See also summaries Jacobs 2019a ("tobacco executives, barred from targeting children for cigarette sales, focused their marketing prowess on young people to sell sugary beverages in ways that had not been done before") and Dyson 2019 ("'[T]he Kool-Aid kid program was modeled after a tobacco marketing strategy designed to build allegiance with smokers'[, said Nguyen] ... The tobacco company also purchased Capri Sun and Tang and used similar child-centric marketing strategies to push sales"). ^ Taylor 1998. ^ Wild 2022, p. 96. German: "das Getränk »Libella« ... war das erste deutsche Markengetränk auf natürlicher Fruchtsaftbasis!" ^ Taylor 1998. "With Libella's success, Wild moved on to bigger enterprises: ... [H]e created Capri-Sun [sic]". Regarding name, see Spiegel 2017. ^ a b Spiegel 2017. ^ Gump 1979. ^ a b Doll 2009; Wild 2022, pp. 97–98. ^ Wild 2022, pp. 97–98. ^ a b c Doll 2009. ^ Boyer 1998. ^ Capri-Sonne n.d.; Burfeind 2017. ^ Maak 2001, p. 53, 56–57. ^ Camilli 1978; Maeder 1978; Salewski 2016; Shapiro 2016. ^ a b Lazarus 1982a. ^ Marinucci 1991, p. B-1. ^ Capri Sun GmbH 2022a; Capri Sun GmbH 2022b, pp. 107–108; Capri Sun Group & n.d. b. ^ Capri Sun GmbH 2022a; Capri Sun GmbH 2022b, pp. 107–108. ^ LZ 2009, quoting Wild. "Putting Wild on the stock exchange with Capri-Sonne as part of it makes no sense. Then, it could happen that Capri-Sonne would be bought out of the stock exchange package. I don't want that." German: "Wild mit Capri-Sonne als Teil an die Börse zu bringen macht keinen Sinn. Dann könnte es passieren, dass Capri-Sonne aus dem Börsenpaket herausgekauft würde. Das will ich nicht." ^ Capri Sun Group & n.d. a; Weinbren 2020. ^ Rosengren 2023. ^ LZ 2009. Tropicana sold 1.95 billion gallons to Minute Maid's 1.45 billion. ^ a b Ronin 2016. ^ Forbes 2024. ^ Widdrat 2022. ^ Meller 1993; Canadean 2015. ^ Bloomberg 1997. ^ a b c d Laemmel 2018. ^ LZ 2009; FoodBev 2016. ^ Bouckley 2014. ^ Selwood 2016b; Leonard-Bedwell 2022. ^ BMI 2015b, p. 55; Interfax-Ukraine 2015. ^ a b Fauroux 2018. ^ dpa 2017. ^ Shirley 1982; Lazarus 1982a. ^ Lazarus 1982a; Hodgell 1982; Gump 1979 (regarding Rochester, near Buffalo). Additionally, Thompson 1980 and Hofmann 1981 mention trials in St. Louis, Missouri, and in several cities in Ohio, respectively. ^ Hodgell 1982. ^ a b Griffin, Sacharow & Brody 1985. Calamusa 2013, p. 27. "[T]his single serve bottom gusseted standup pouch with its attached overwrapped straw would re-invent the way we and a generation of children thought about and accepted pouch packaged products in our everyday lives ... As mentioned, this single product market success, more than any other, pushed the market forward". ^ As quoted in Hofmann 1981, regarding children ages 8 to 12. See also Shirley 1982, quoting the same person: "We think our largest market segment is children between 7 and 11 years old." ^ Marinucci 1991. ^ Variously:Okun 1979, quoting a review panelist. "I also resent them using the word 'natural' on the label. It uses 12% fruit juice, the same as many Hi-C-like drinks".Gump 1979. "Capri Sun's marketing campaign emphasizes a 'natural fruit drink' with 'no preservatives' and 'nothing artificial'. But it's only 10% fruit juice, just like Hi-C and Hawaiian Punch."Sugarman 1988. "Capri Sun, a 'natural fruit drink' with 'no artificial ingredients' ... also lists 'grape skin extract' as one of the ingredients in its raspberry apple beverage." ^ a b Griffin, Sacharow & Brody 1985. ^ Greenberg 1984, p. 7-3. ^ Tribune 1985. ^ Coyle 1987; Lazarus 1991. ^ Collins 1995. ^ Rushe 2012. ^ Kell 2015. ^ Lazarus 1991; Daily Times 1991; Carney 1992, p. 102; Moss 2014, p. 134; Capri Sun GmbH 2022a. (McDonough 2002, p. Business-1, and Nguyen et al. 2019 incorrectly characterize the deal as a mere transfer of rights.) ^ Capri Sun Inc. 1991. ^ Grocery Specials 2002. ^ Feldman 2009. ^ Patrón 2000; Zapata 2000. ^ Bouckley 2013a; Bouckley 2013b. ^ Daily Times 1991. ^ Food Engineering 2022. ^ Callahan, Manier & Alexander 2006. ^ Nguyen et al. 2019; Jacobs 2019a. ^ a b Nguyen et al. 2019. ^ Lewin, Lindstrom & Nestle 2006, p. 338. ^ Lewin, Lindstrom & Nestle 2006, p. 340. ^ Carney 1992, p. 102. ^ Moss 2014, p. 134. ^ a b Moss 2014, pp. 134–135. ^ Hollan 2020; Pletsch 2020. ^ Diaz 2020. ^ Nelson 2022. ^ Canadean 2015, p. 9. ^ Canadean 2016; Arthur 2019. ^ Capri-Sun 2013. ^ Kesireddy 2014. ^ Arthur 2015a; Zhu 2016. ^ a b Zhu 2016. ^ BMI 2010, p. 23; BMI 2015a, p. 70. ^ Caterer 2021. ^ AFP 2009. ^ a b c Daily Meal 2021. ^ Lazarus 1982b. ^ a b c Eschman 2016. ^ Eschman 2016; Mather 2022. ^ a b Be. 2017. ^ Leboulenger 2016; Be. 2017. ^ a b Leonard-Bedwell 2022. ^ Arthur 2015a. ^ Doll 2009; Bouckley 2013a; Arthur 2015a. ^ Capri Sun Group & n.d. a "Do you use real fruit juice for Capri-Sun? / Yes, we use real fruit juice from concentrate." ^ Wohl 2017. ^ a b Painter 2006; Lileks 2006. ^ Selwood 2016b. ^ Arthur 2018. ^ Wells 2020. ^ Beeson 2023. ^ Leboulenger 2016; Be. 2018. ^ a b Dawson 2021. ^ Rentz 2022. ^ Econo Rhein-Neckar 2011, p. 3. ^ Nutrition Source 2012. ^ AP 2015. ^ Harris et al. 2019, p. 21. ^ a b Shure 2022. ^ Ledger 2007; Salisbury 2007, p. 9B. ^ Arthur 2015b; Collinson 2015. ^ Kim 2023a. ^ a b c Maak 2001, p. 53. ^ Farmer 2013, p. 7. ^ Arthur 2015a, citing a Capri-Sun spokesperson; Selwood 2016a. ^ Variously:Griffin, Sacharow & Brody 1985. "Capri Sun's unusual Doy-N-Pack packaging was unique in 1979 ... Doy-N-Pack's eye-catching, flashy graphics".Hofmann 1981. "What's the big deal about adding one more fruit drink to a market overflowing with 'natural fruit flavors'? / With Capri Sun, It's the packaging: unique foil pouches with straws, sharpened at one end, to provide access to the contents."Kim 2023b. "Capri Sun's trademark on its signature juice pouch". ^ Hofmann 1981; Calamusa 2013. ^ Brody 2013, p. 73. ^ Brody 2000. ^ Brody 2003. ^ BBC 2020. ^ Daily Telegraph 2021; Cumming 2023. ^ Schafft & Arnold 2006, pp. 373–374. ^ Hofmann 2014. ^ Karpan 2022, citing Capri Sun GmbH 2022b. ^ Kim 2023b. ^ Zmuda 2014. ^ Stump 2018; Tolentino 2021. ^ a b Tolentino 2021. ^ Capri Sun 2022. ^ Lopes 2022; Onque 2022. ^ Feldman 2009; Ellis 2012; Satran 2015. ^ Fishbein 1996. ^ LZ 2009; Arthur 2015a; FoodBev 2016; Cronin 2019. ^ B 2003; Brody 2004. ^ Jacobs 2019a. ^ Lewin, Lindstrom & Nestle 2006, pp. 328–329; Nguyen et al. 2019. ^ Local 2013. ^ Munsell et al. 2015, pp. 49–50. ^ Harris & Pomeranz 2021, p. 5. ^ Maak 2001, pp. 56. ^ Lebard 2015. ^ Laemmel 2018. "It's an open secret according to a former member of Coca-Cola's sales department: Sales of Capri-Sun are exploding in poor areas; elsewhere, they sometimes come up empty." French: "C'est un secret de Polichinelle pour un ancien membre du service commercial de Coca-Cola: les ventes de Capri-Sun explosent dans les quartiers pauvres; ailleurs, il fait parfois chou blanc." ^ Jacobs 2019b. ^ Morning Consult 2022, pp. 1–2, 5. ^ Morning Consult 2022, pp. 6–7. ^ Thym 2022. ^ Jackson-Glidden 2017. ^ Painter 2006, p. B2. ^ Lileks 2006. ^ Wild 2022, pp. 131–132; MdC n.d.. ^ BoyBandit 2017, as quoted in Laemmel 2018 & Fauroux 2018. ^ Santolaria 2020. French: "le nouvel élixir ostentatoire des rappeurs et des gangsters français". ^ Laemmel 2018. French: "'Nous n'avons pas de communication voulue par rapport aux rappeurs. On n'est pas pour, on n'est pas contre'". ^ Laemmel 2018. Laemmel does not specify whether the removal was at the request of CCEP or Wild. ^ a b Hooper 2023. ^ Hooper 2021.