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Step 1
Prepare the roast by evenly coating it in a thin layer of Kosher salt. Leave it to dry brine for 2 hours in the refrigerator.
Step 2
Fire up smoker to 225°F (107°C). Set up for indirect cooking and add wood chips to coals.
Step 3
In a medium-sized bowl, combine the rub ingredients.
Step 4
Coat the beef with a thin layer of yellow mustard. Apply the rub to the beef, covering all sides.
Step 5
Put the beef roast on the smoker racks. Close door or lid, and smoke until the beef's internal temperature is 130°F (55°C) for medium-rare, about 2 hours.
Step 6
Remove roast from smoker and tent with foil. Leave to rest for 10-15 minutes.
Step 7
Slice beef thinly to serve.